In this video with Berkleemusic course author and instructor Mike King talks with Benji Rogers, CEO of PledgeMusic, on the shared characteristics of a successful fan funded / direct-to-fan campaign. What is it that will make you stand out when you have to compete with free?
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It’s funny how people will fall prey to any sort of marketing gimmick.
I mean, c’mon. How’s this a big deal?
Wow. Your name is on a Coke bottle because it’s a generic name and the company has big bucks to throw around, not because you’ve achieved something in life.
Also, Coke is shit for your health, and the environment.
Consumer are so easy to win over. Sigh.
Only a gazillion $ company like coke market all over a country like this. Its not really that brilliant of an idea. Anyone with that much money can do t this.
